Borrego – You Got (Ob)served!

Borrego boldly goes where no ‘phor has gone before.

A commercial for the Kia Borrego has been nominated for recognition at the 2008 Top Ten Metaphors awards, to be held in December. The Borrego (that’s “lamb” to those who habla español), a new sport utility plebiphor, shares the phosphor stage with the word “metaphor” in the following advert. This rare appearance instantly caught Observer’s eyes, and, after loads of paperwork, the commercial has become nominee. Ask yourself: “For all the times we see and hear metaphors in commercials, how often do we hear this word used in a commercial?”. We’ve come up with “never” – if you know of one, let the Observatory know!

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