2008 was an 11. After overdue consideration and numerous recounts, The Metaphor Observatory has reached a reluctant concensus among staff. The 2008 Top Ten Metaphors list was particularly difficult due to the enormous diversity of metaphors used to describe the candidates of the American election and the causes of the financial crisis. While the crisis [...]

Economic woes blamed on outsourced metaphors… Metaphor reshapes our thinking, making Play-Doh of our conceptual frameworks. Not sure how plumbing works? Just put it into so-called traffic terms like flow, jam and back-up. Despite the many apparent dissimilarities between water and cars, somehow our minds readily bridge between liquids and groups of solids. The metaphors [...]